The BLK Directory Podcast With Diamond Young
The BLK Directory Podcast With Diamond Young
Mastering Pinterest Marketing: Precious Rogers Shares Her Journey and Expertise
Imagine embarking on a remarkable tech journey, shifting gears from being an IT aficionado to becoming a Pinterest maestro. That's the journey our guest, Precious Rogers, has taken - and she's keen to share. This episode is a deep dive into Precious’s fascinating life story, from her tech-savvy beginnings to the unexpected turns that led her into the world of Pinterest marketing.
Precious, who began her journey as a virtual assistant, has carved out a successful career in the Pinterest space. She shares her experiences, strategies, and tips - everything from creating an optimized account to keyword research tactics that ensure your content gets the attention it deserves. We also explore how to repurpose existing content to make it Pinterest-worthy and how she uses Pinterest distinctively from other social media platforms for business growth.
But that's not all. We unravel the power of Pinterest, often an underestimated tool in e-commerce. Precious shares her insights on connecting your Shopify store to Pinterest, becoming a verified merchant, understanding the evergreen nature of content on the platform, and how to ensure your content is visible in search results. Brace yourselves for an insightful journey into the world of Pinterest with Precious Rogers. Whether you're a techie or just a Pinterest enthusiast, there's a lot to learn and apply.
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You're listening to the Black Directory podcast, where we focus on bringing black entrepreneur experiences to the forefront. Each week we will discuss the highs, the lows and everything in between. I'm your host, diamond Young. Let's dive in. Hey everyone, welcome back to a new episode of the Black Directory podcast.
Speaker 1:I am so excited to have my special guest here today, ms Precious Rogers. I'm like, how do we meet? So back in May I think I told you all before on a previous episode I went to this podcast conference, the BlackPod Collective Conference, and it was so many amazing speakers, it was so many sessions and I couldn't make them all. But I remember there was this session going on that was all about really just how to level up your podcast, I guess from a marketing perspective on Pinterest, and I'm like whoa, that's so niche and specific and I just always had that curiosity and I was able to reach out to her, get a sense of just who she is, what she does, and I knew that I wanted her on the podcast. That way you all could kind of be on that epiphany journey that I was on of, like mine, just blown of like wait, you guys are going to see throughout this conversation, but welcome, welcome. Welcome to the show, precious. How are you doing?
Speaker 2:I'm good. Thank you for having me. I'm excited to talk about everything, especially dropping from Pinterest gyms. I just completely love to talk in general, so that's how I was good, which is good, which is good for a podcast.
Speaker 1:I'm just happy that you're here. I'm ready to learn even more than I did when we talked before. I'm ready for everyone else to learn and just see how we can understand Pinterest as a whole and figure out where we fit in. But before we get into that, I would love for you to introduce yourself and share who you are and how did you get to this chapter. You're in now where you are dominating the Pinterest market yeah.
Speaker 2:So, like she said, I'm Prash, or Prash is a Prash Rogers, and I always say like my journey was just not something I saw coming, because I started out as a virtual assistant and kind of fell into Pinterest and once I understood what it was, how it can be used in an online space especially when it comes to people who have different type of businesses that they really do market online it was really something that's underrated, it's the underdog, and I was like, okay, I really want to get into this and I started by being a virtual assistant and prior to that it was just a whole other story that we're going to really get into, but completely not where I saw my life going and now it's just like I completely love what I do. I love teaching people about Pinterest. I love seeing people kind of get the epiphany of how they can use the platform to really get their business scene in a different kind of way. So that's basically how I would think I started.
Speaker 1:So I guess, like you said, we can backtrack, that way People can follow us. So that's too quick, no, but what? So? What did you see for yourself, right? Like, of course you didn't see where you are now, but originally, take us back to just that initial. Like, okay, I know, I want to do this thing in life.
Speaker 2:Yeah, so I went to college and I wanted to work in. I wanted to do something with computers or apps or something like that. And so I have two degrees in information technology and my dream was to work for Google. Like, I wanted to build apps for Google. So my master's is in Android development. So I was like I'm going to build these great apps, which I did get to build two apps when I was in my grad program, so that's kind of cool. But yeah, I don't know, like things just completely changed because I, after I started working my first job, around like the four and a half year mark, I just knew I didn't like what I was doing, cause you know, like your first job, it might be a little bit not exactly what you thought you were going to be doing when you graduate from college and it was just not really what I wanted to do.
Speaker 2:That's why I went back and started my master's and one of my friends taught me about teaching English abroad in South Korea, and so I started researching that and then in 2014, I applied and in 2015, I moved to South Korea for three years and that was just like a whole journey in itself. And when I moved back in 2018, I was I intended on going back into IT. Like I remember going to this home, because Google is actually very one thing about there home. I don't like there are recruitment people. They stay in contact with you, so like I had an interview with them before they kept me on file. Like I mean, one time they reached out to me when I was in South Korea, I was like I'm not even in the country and they was like oh well, we're still in touch.
Speaker 2:So when I got back I got invited to some kind of event that they had in Miami when I was living there and I was still very much interested in working for Google and I don't know. It's like that. First year back I was just like I don't want to do this whole nine to five thing, I don't want to be tied down, I want to travel still a lot and the idea of just having like two weeks of vacation and a more structured job did not seem right for me anymore. And that's how I got into researching about being a virtual assistant. And when I started going that route because I felt like I can do this working for my computer, do, I admit, to work for people and I can still travel the world and that's kind of like spiraling to like where I am today.
Speaker 1:But that's so cool because I know it's just so cool though, because it's just interesting how you can have a plan. I think everyone can relate to that. It's like okay.
Speaker 2:I get the A to B to see.
Speaker 1:Yeah, you just kind of get into that whole cycle and shout out to Google for having you on file and staying in touch.
Speaker 2:Yeah, they were probably until about 2019. They were still reaching out to me like just touching base and stuff like that, and that's when I told them like, oh well, I'm going in completely different direction now. But yeah, that was one thing I thought was really cool is that they kept in touch with people that they saw potential in, I guess, per se and what makes sure that they keep that content going. So if there is any jobs openings or how you can improve yourself to so that you can get hired, and things like that they were really good at.
Speaker 1:And that's good. It's crazy. It takes a lot of courage to kind of go the other way, like sometimes we have what we want, like, oh, I want that flexibility to be a little bit, maybe more in control or at least to have if I have the flexibility, I can have the lifestyle I want. And it's kind of like that unknown, because it's like okay, google, for example. It's like okay, my paycheck will be this. It's like that structure of knowing what to expect.
Speaker 2:Being a business owner is very different and, even speaking of that, I remember when I was, I was looking for a job. This is 2019 when I realized I was like, okay, I got to start working and one of my friends who I met in Korea she was working at this startup company. She told me about them. They were coming to Atlanta, so I started interviewing with them. I probably it was the longest interview process I've ever been through. I literally had to do like a recruiter interview. Another interview with a phone, had to go in person and this is doing COVID. They're going in person just to sit down in a room to interview a virtual interview with like five different people. No, they were still in California, Most of them were still in. The office was open, but they were in like open, open yet and out of that interview, I probably had maybe like two more interviews. That's how long the process was and I kept thinking like, do you really want this job?
Speaker 1:Do you really want this?
Speaker 2:I felt, like I was going to get offered the job. So I mean I'm going to like the fourth round, like how much more time do you gotta decide if I'm gonna pick me? And I was just like I don't want to do this. I don't want to like do whatever it was. I can't remember exactly what the position was, but it actually was a good company. They had like the new age of like unlimited PTO.
Speaker 2:And I think it was gonna be like a hybrid method of working. But I was like it was in my IT field and I was just like I don't think I want to do this anymore. This is not really what I want to do. And that's when I was like, okay, I'm just going to go full force into more, so, the online space of things. So it might have been 2020. It had to be 2020 then that I started doing that. I was doing the VA work then and I wasn't sure how I was going to go about it and I was like still looking for a career. And then I was just like you know what, forget it, I'm gonna go all in in this business.
Speaker 1:So tell me about. Okay, you're on this virtual assistant track. Where does Pinterest come into play?
Speaker 2:Yeah, so my very first client was an influencer and she had a blog. So she has a blog and she knew that Pinterest was one of her top sources for traffic. But she also knew that she was not leveraging Pinterest in the right way. She was like I'm just like putting my content out there, but I don't think I'm doing it in the most like efficient, effective way. Can you help me? And I'm a virtual assistant so I can literally do anything in my head. I'm like I can do that. I can no, no, nothing about Pinterest. I'll figure it out.
Speaker 2:So I took like this course, like it's called 90 Day VA, when I first started and they had like a module on being a Pinterest manager. So I'm like, well, there was a module on this, I can figure it out from there. And that's really how I got looped into it and, luckily for me, she was okay with me, kind of like figuring things out as I, you know, with her profile, and it's amazing now. So like it was just something that I kind of like fell into and didn't love from there.
Speaker 1:And now you're a Pinterest badass. I'm a Pinterest badass. Yes, I love that. I love that so much.
Speaker 2:I'm very much in love with people who are like oh, people are not gonna understand what you mean. We say Pinterest, badass. You got to say marketing expert. I'm like I'll just keep saying it until they figure it out.
Speaker 1:I like it. I like it. It's just so like authentic and it's your brand, you know, at the end of the day. So I think that's smart anyways. But it is cool how again it's like I see all the little gems, because it's so easy to be like hey, I don't know that, or just kind of afraid to dive in with something that you don't know.
Speaker 1:And sometimes you don't have to, you don't know something. It's like let me at least go try, let me at least go research. I know I can figure it out, you know if I put my mind to it. So what's something?
Speaker 2:So that, yeah, like you can figure it out. It's like a book about that, like figure it out audible or something like that. I don't know who wrote it, but it was like basically everything, you can figure out everything pretty much if you put your mind to it.
Speaker 1:Yeah, I think so. I think so as well, like just being self taught, you know, and, I think, realizing you didn't have to go to school because a lot of times, depending on the school, some schools are behind when it comes to social media and what's going on in real time. Yeah, they can't just have to get your hands on.
Speaker 2:I would see like, oh wait, this is really a thing Like yeah, I'm pretty sure you can go to school for social media management or something like that, because now it's a huge thing. But when I was in school that was not a thing If you were going to school for you know. But that also shows that you don't have to go to school to learn how to market someone's business. It's definitely something you can learn and that's how I was used to university. People are always teaching Like there's definitely ways to learn without having, to, you know, get a degree in something. You can still be very much skilled in something that you don't have a degree in.
Speaker 1:No, I totally agree with you. I feel like so many things that I know, like you said, youtube, university trial and error, just kind of figuring it out. So I think, that mindset is always like for the when. But okay, so you're discovering all these things on Pinterest. When do you start to feel kind of like an expert, Like okay, I really feel, like I know this platform.
Speaker 2:I would say so. That was 2019. Probably by December 2020 is when I was feeling more confident and comfortable.
Speaker 2:In 2021 is when I completely went all in into Pinterest. So prior to that I was doing in 2020 I was doing Instagram and Pinterest marketing. I've always felt comfortable with Instagram. I've always been like a social media person, so that was easy to kind of fall into. But yeah, I would say, by about a year later I started feeling more confident and comfortable. I did have some coaches, so it it was able to make me feel like, even if I don't know something, I know someone who does know what I don't know.
Speaker 1:And that's good as well. I think we hear a lot about coaches these days, but I think it is a great development kind of tool to pull out your pocket of, like, okay, how do I tap into someone that that they you know they're gonna know a little bit more than me and just have as a resource. So I think that was definitely it seems like a beneficial thing or a good move for you. Um, so how did you get to the point where you're like okay, I want this to be my lane and I want to help Business owners and people learn how to leverage this platform for for their business.
Speaker 2:Yeah, so I would say it was in 2020. Um, summer 2020 is when I got my Pinterest mentor coach and she helped me really figure out, like, what things I wanted to offer, because I knew I didn't want to offer Like what everybody else was offering. I knew there were things that I didn't did not like, um, when it comes to being a Pinterest manager, and so she helped me figure out how I wanted to structure structure in my business model. And then, like I said, in December so December, um, funny story was in December 2020 my Instagram account got shut down for a month and it was like a sign that you just need to just focus on Pinterest because, if things like this happen, you have a backup option, you have something that works in the background and not just where you have to show up every day. Um, so for me, it was like the push that gave me to like, leave Instagram alone as far as something that I was offering for services and go on to Pinterest and feel like.
Speaker 2:I think this is something that so many businesses Don't use, and I want to be that person that they go to and see where they can learn from, how they can make it work for their business.
Speaker 1:No, no, that that makes sense and I think life is so funny. It has a way of kind of Taking out other options.
Speaker 2:You know the when you say something to the universe, be ready for what you're saying. Because it would be like, because I think I'm pretty sure like in like October, november, I was considering it, but it was that scary.
Speaker 2:back there, I think at that point I only had like one Pinterest, um, maybe two, one or two Pinterest marketing clients that I had way more Instagram marketing clients. So I knew that, one, I was going to have to stop offering Instagram and two, I wasn't gonna like let go of my clients, but I was going to not offer the services anymore. I was going to only push for Pinterest. And that was scary. So when you put that out into the universe this is what I want to do they were like, okay, well, here you go, like I think Probably by the summer of 2021. I didn't have any more Instagram clients, like they all kept falling off, but things rose out so well in 2021 also. So it was just like a good balance of like, well, when you say something in the universe is listening, be prepared for it because it's gonna happen.
Speaker 1:No, yeah, what is it? Be careful what you wish for, like you said, your your words, like the power of your words and Um, it can very well be a reality and you're like, okay, this is what we're doing.
Speaker 2:Now the client loves me. Okay, well, that was a social media marketing client, they're like well you said you want to pinch his client. So don't worry, we're making space for your making space.
Speaker 1:I love that, though. It's like you know speaking what you want and making space for it, because it's easy to say you want something and kind of like Resist and you're kind of fighting it, of like wait what's going on. It's like, well, that's what you asked for and this is what it looks like, and sometimes we're not prepared for what it actually looks like in real life. We just know, we want you know, we see the end, but not like that part in the middle and just the process.
Speaker 2:First losing clients, that was scary. Like uh, okay. And then, you know, a couple of weeks later I'm getting more Pinterest clients and it's like, oh, I see what confirmation that's all that was.
Speaker 1:That was confirmation.
Speaker 2:Okay, you can't do all this at once. You can't do it all, so you gotta gotta have this happening. So yeah, definitely.
Speaker 1:So what would you say are like some misconceptions. When it comes to Pinterest, like at four. First, for us entrepreneurs out there, what are things that we should keep in mind of? Like you know, we may look at Pinterest as oh, that's where I Figure out what kind of house I want, or you know what my next hairstyle is going to be, how, yeah, what's? What's some things that we may not know just from that surface level.
Speaker 2:When it comes to, that's fun because one I want to say that people always Look at in social media and there are social aspects to Pinterest. But Pinterest actually should be loop with Search engines like Google and YouTube, because you're going there, like you just mentioned. You go there to Look up inspiration for your home or find something about a hairstyle. You're actually going there and you're typing something in a search bar to find content On these things that you are looking for. So you are indeed using Pinterest like it's supposed to be used. You're using it like a search engine, but for some reason, people forget that when it comes to marketing their business. So say, for instance, if someone like for me, if someone has like press on nails or something like that, and they have it on Pinterest and I'm going there looking for a nail designs or press on nails, I'm searching for something. If I come across their products now I'm going into.
Speaker 2:You know they're at C store, their Shopify store, whatever it is and I can purchase something, so that is actually part of their funnel. That is having me find them at the top of their funnel, finding them on Pinterest and then going to the next step. When you find like inspiration for your house, or if you find like Hairstyles and things like that, you're you're finding someone's content and you're using that for whatever you need.
Speaker 2:So right it was the same way, for I've gotten on Probably hundreds of people email lists from finding some kind of freebie they have on Pinterest. That is what I need. And then I get on their email list and now you know, years have gone by and I'm still on their email list. Maybe have purchased from them anything like that. So Look at it as a search engine and not a social media, because I don't know anyone who really goes on Pinterest Trying to be like oh, I wonder what such and such is doing. No, right.
Speaker 1:That's something that I think, like you said, is a key difference when we were talking before, because With all these other platforms, you're buying into the person it's all about. You know, whoever you follow right Like, oh, what are they doing? Oh, they have kids and you kind of get invested into, like that Right, which is great for which is great Um.
Speaker 2:Nowadays, you know, we really much care about whose people are we want like people want to buy from people. My platform's like instagram is really great for engagement. It's really great. Great for getting to know, to build that know like in trust.
Speaker 2:Whereas my Pinterest is really great for we're building awareness, getting people getting in front of people who do not know you, because that way you're pulling them in. You know, majority of Pinterest searches are unbranded, meaning they're not going there and looking for um Affinity bag. They're going there looking for just a purse, like a certain type of bag, maybe a beach bag, and then they could come across all these beach bags, you know. Or if I'm looking for, you know, a contract, I come across all kinds of contracts. I'm not specifically typing in a brand name, I'm having exactly what I'm searching for and that's really what's great about Pinterest. So it's a lot of people to find you new to you. People, um, come across who you are, get acquainted with who you are and then, if they start seeing you, maybe they will go follow you on something like instagram, where now they can get to know you even better.
Speaker 1:Yeah, and I and I think that's what's cool and and what I was going to say before is like Pinterest is a great search engine. You know, I know when we talked about it before, I was like, okay, yeah, it is a search engine and I saw where I can put in like the most specific thing, like, um, short hairstyles for black people, like it's just so, like it's really incredible, because I feel like it's so rare. I really can't remember a time where I searched something and didn't find what I was looking for, um, or even when I was like thinking about um Having like an apparel line and I didn't know what kind of fonts I wanted to use. I just wanted to see typography, I just wanted to see like it was just like endless and, like you said, you're not looking for a specific person, but if the content is good, like I feel like what Pinterest is all about, what you have to offer, but it's not about you. So it's like, okay, it's not about you, it's not about you.
Speaker 2:If you call the anti platform because it is not about you, people do not care about you in that sense. Like, um, I've had clients who are like, oh, I want to put like a board about you know the places that I've been and stuff like that. They don't care, they're not here for that, they're here for your content.
Speaker 2:They want to find your content. So if you're using it as a business, it's about the content that you're putting out there. They're here to search for your content. If you want to share about your trip or whatever, you do that on like instagram or something or facebook or your website, anything else but it's not about that content because think about it, like certain things People on pincers will just save. Like if I was to come across a pretty picture of a beach and I'm planning a trip, I'm just gonna save that picture.
Speaker 2:I'm not thinking about visiting it, especially if if you're just sharing the picture now if you are like in my client's case, she shared stuff about traveling and in like East Africa and stuff like that. So she has a lot of content on traveling there. So when people click on those they're able to go to her blog post where she has like travel guides and things like that. So that makes sense that she will put right all this content and pretty pictures out there around traveling. But if that has nothing to do with your business and what you're doing, then you don't want to do that on your business profile.
Speaker 1:No, and I'm just happy you're talking about this because it seems like there's gonna be a mindset shift, because it's so easy to feel like, well, I just want to repurpose what I'm already doing on all these other platforms, but it may not land For real, it's just like and then like.
Speaker 2:It's like it doesn't work.
Speaker 2:To work on Pinterest and that requires traveling era.
Speaker 2:So even me, I'm an author also and so I am testing out Pinterest as an author and I'm seeing which Like type of content works best, because there's content I'm really pretty big on TikTok content and that content lens is going to land differently than how it will land as an idea pin on Pinterest.
Speaker 2:So I'm playing around with that now, seeing what isn't isn't working. But you have to look at the content on Pinterest, seeing what is really working, um, and seeing how you can take what you've already created and still make it work. But also know that, yes, some things won't work. So, like time sensitive, time sensitive things don't usually work well on Pinterest because it is a search engine and so if you put out your your um live webinar that's next week on Pinterest, people might not find it for like five weeks from now and then it's not live anymore. So but if it's like a pre-recorded webinar that they can, you know, sign up for any time, that will work. So you have to know like what will the one not work very well and you know, just really seeing how the people on Pinterest interact with content.
Speaker 1:So yeah, it seems like you're saying like evergreen content is better, not necessarily things that are like next month, it's like because, it's either going to be not relevant and people find it later or you know.
Speaker 2:So yeah, that that makes sense, yeah you have to be evergreen, long-lasting content, um, which is what it's really great for. So that say, for instance, of the podcast, or you, all your podcasts are still probably pretty much relevant. You can go and put all your podcasts now on Pinterest and it's still going to be fine when people find it. You know, weeks, months, years later, it's not going anywhere as long as you don't delete your podcast. So where, where you're sending the traffic to? But anything that's not going to be long-lasting like that, it's not going to work as well, because you don't want people finding something that it's old and then there you know.
Speaker 2:Just thinking about you yourself, as a user, will use Pinterest, so if you come across something that is not there anymore, you're like what? Now I got to go back to the search engine, so yeah yeah, no, that makes sense.
Speaker 1:And so what would you say? So say, you know, I want to start using Pinterest for my podcast. Of course, I'm thinking it would be different than like a promo graphic like watch, watch, watch. What kind of content would? Make it right, it's like, oh, no one's, it's not working. But what would be the best approach in that sense for, yeah, I guess, for content creators, I guess, whether people are on a podcast or yeah.
Speaker 2:So I always say when you're creating your Pinterest graphic, you wanna think about how people look at graphics on Pinterest and the words that they are looking at and the type of things that pretty much attract their attention. So like, if you just say, listen to this podcast episode and that's it, it's not gonna, they don't. Once again, they don't know you, they don't know you. It's different from posting your podcast episode on Instagram, where people are following you who kind of have more of an engaging with you. They know kind of who you are, they're more warm to you. Basically, as opposed to people on Pinterest, they're cold.
Speaker 2:So I would use like a title or something that will kind of pull them in, so like say, for instance, with this episode it could be like how to use Pinterest to grow your business and that way they can come and get to know me but also learn about how to use Pinterest to grow their business.
Speaker 2:So you're pulling out the key things in your episode and you're gonna make pin graphics around those key things and certain things like Pinterest marketing with Pres Rogers that might be in on Instagram or something, because maybe there are people who follow you who know me, but on Pinterest no one cares about who I am. It's more about the content of the episode that they're looking for, not really for who is talking about it. For some people might see it yes, they might know me but not everyone will and you have to put more of the cold traffic People who are coming across your podcast for the first time. What are they going to really get out of that podcast episode? And that's the stuff that you wanna put on your Pinterest graphics and you don't wanna just put an image like I don't even know, like just a regular image, but you want it to be words. Most of the time depending, of course, on your business as a podcast user the words are gonna be what captures their attention.
Speaker 1:No, yeah, you're dropping gems. I'm excited. I'm like let me get my Q1 plan together so I can really just approach Pinterest in the right way. And yeah, I guess, speaking of that, for people that may be listening like, okay, I'm about to get on Pinterest. Like, what are the first few steps? Like you were saying I know it's not about what we were saying repurposing things they've already created. It may be kinda doing it in a different way. Like, okay, like this, working on TikTok, how can I make this work on Pinterest? But just what are those first few steps that we should be thinking about? Of course, creating a Pinterest account. If we don't have it, I'm guessing there is a business account.
Speaker 2:You're saying yeah, you would create a business account and get that going so you can be ready for that. But you want to be able to, of course, optimize your account. So that means doing your keyword research. Remember, it is a search engine, so you're gonna wanna do your keyword research, which is, I always suggest, writing down about 20 of your latest or last pieces of content that you have created and then thinking about what are the different keywords that are associated with all those pieces of content, because that's obviously what you're creating content about. And then go on Pinterest and type some of those keywords in, see what is coming up, see if your content will fit into those search results, because that's what you want your content to show up at. I'll show up in when people are searching for those things.
Speaker 2:And then also, optimizing your account means creating your Pinterest boards. Your Pinterest boards should be basically like little folders where your content will live. So, if you're for me, I talk about Pinterest marketing. I talk about Pinterest ads. So I have a boat or a board that is Pinterest ads. I have a board that is getting started on Pinterest, getting started with Pinterest marketing. I have a board for Pinterest marketing for podcasters. So those are the type of content that I'm creating. I wanna go look this up.
Speaker 2:So I have, like, when I do a blog or a video or something about that piece of content, it will go into those boards. So I have a lot of content about that. So if anyone is interested, you can find a lot of that on my blog. And then after that I would say, go through your content and see what is and isn't Pinterest worthy. So basically, what has its own, very own link. So you wanna be able to link directly to the content of Pinterest from your claim website. So this could be like your actual website or it can be if you have like a Shopify store or something like that, you can link directly to those things.
Speaker 2:And then you wanna see, like, how can you repurpose certain pieces of content that you've already created? So like you're if you have TikToks or Rails, if you have any valuable like IT stories, but by valuable I mean like you're giving something that's inspiring or actionable. You're not just taking them through how you spent your day Right, that had nothing to do with your business, unless you're some like a life coach or something like that but like if it's like you wanna make sure you're giving out the content that people are going to be searching for and finding valuable, so that they can then get to know you or want to follow you on Pinterest, or wanna sign up for something or purchase your product, whatever is your end goal and then you kind of just built from there.
Speaker 1:No, no, that, thank you for sharing. That is same, or at least what I'm getting from. That is it's a big research and planning phase. It's not just-.
Speaker 2:I'm gonna jump in. I feel like if you jump in, then you're going to try to use it like social media, where you're just like Pinning once a week or something like that, and that's not going to be very helpful. You want to try to pin as often as possible. Um, it's not like the I say the old days, but not gonna 2010s, for you have to pin 10 2015 pins a day. But you do want to be consistent in that you're showing up like daily on Pinterest and it seems like a lot, but once you understand how Pinterest works, you will see that it's not as hard as it seems is there?
Speaker 1:What am I trying to ask? I'm guessing there's an algorithm component right, like, say, I'm posting daily. And everything has algorithm, but it's like posting daily and of course you know you may have your key words on point and of course there's an order to the content. What shows up at the top is that, I'm guessing, is based on like just what's already popular.
Speaker 2:Yeah, it's like a rank, so like kind of like Google um we do a Google search, was at the top, is usually the top ranked you know article or whatever it is. Um, the same thing for Pinterest is something that, whatever that search term is, a lot of people have clicked on that pen. It's clearly going to match the search term that you're looking for, as you know it's. As time goes on goes on. If people are clicking on your pins and they're showing up in the search results, then you can also have a greater rank so that yours is getting more closer to the top of the search results. But they are. I Tell people like when you look at Pinterest, I sometimes click on people at the top, but sometimes I scroll right and just whatever a while my attention Is what I'm going to click on and not necessarily what's at the top.
Speaker 2:So just always keep in mind that it is still a visual search engine, um, and you just want to make sure that you are using the search terms that people will use and your content is showing up in those search results so that you can grow quicker. And, of course, if you have the budget for it, you can always like run Pinterest ads as well.
Speaker 1:I was just gonna say like stupid question, but this Pinterest have an ad component and you just answered it.
Speaker 2:Yes, and it is. If you are not using Pinterest ads, if you are only using like, like Facebook or Instagram ads, you definitely want to look into Pinterest ads Um, your whole episode on that because it is also underrated. It's still the newer one and, when it comes to everything, pinterest ads probably been around since 2017, but they didn't really start getting bigger into 2019 when they became a public company. So, yeah, it's still new, still growing, but that means that there is less competition, so you can sometimes get your cost per action and things like that much cheaper than you would on other platforms.
Speaker 1:Okay, that's, that's really good to know. Just for listeners, that's like, hey, I'm on Pinterest, but how can I level it up even more?
Speaker 2:If you have like a like, a e-commerce or something like that business, people naturally go to Pinterest and the mindset is different. So, um, ads on Pinterest show up more. They're more like. I think they say additive like because they are just an addiction, addition to your feet, and it's usually it looks like you're normal, like you're just rolling through Pinterest, as opposed to it being like an interruption Right, are you going on other platforms? So that's the difference and people usually are planning on Pinterest so they might come, they might save your pen and it can keep working for you longer. Because once people start saving your ads, they become organic and now people are able. You are able to reach people organically and you know, paid through paid marketing.
Speaker 1:Okay, no, no, that's really good to know, and I was, as you were talking. I was just thinking about Just those e-commerce businesses, or business owners listening in, that have products to sell, and it makes me think about what you said a little bit earlier as far as Pinterest can really serve as a piece of your funnel. You know it's like because I was like what's the ways to monetize on Pinterest? But I think there's, of course, like you actually have now to, where you know, especially like the fashion ones you've actually clicked to like buy what they have Getting even.
Speaker 2:You know it's time girls on, I think they're gonna get more into like Making shopping even easier for people. So definitely if you have an e-commerce store, especially if it's a Shopify one, because you can easily connect Pinterest that's like the first thing I would suggest doing, because I've had clients who do that and within like a couple of weeks, they're already getting sales and they're not even doing anything because it's gonna pull in your catalog for you.
Speaker 1:So and it's evergreen. That's the best part.
Speaker 2:Once your catalog is also says whether or not something is out of stock, you can become a verified merchant. So, like it makes it really really easy if you are a seller, a product seller so if, if nothing else, even if you're not using it as much, it's a place that your product can be found even when you're not showing up. Because, like I said, I have clients who they're not using Pinterest like that anymore, but they're still getting sales because it's just their. Their, their callows are already connected. So it makes it just like an easy background thing too until you can start working at it. But I think it's definitely underrated.
Speaker 1:No, that's, that's amazing and, like I said, I can see where it fits within a funnel or anyone that has like a process where you want people to take some other kind of step. So I like that. And yeah, pinterest is definitely making all sorts of moves, so it's only going to go up from here and it seems like this is a good point of time to get into it. Before you know, I don't know if it'll ever be crazy, just over saturated from business perspective, it wasn't happening with the world anymore.
Speaker 2:That's what people say. I'm like I don't know what's going to happen, like TikTok was in here a couple of years ago now looking at TikTok, so we don't know what. What like whole social media was.
Speaker 1:Yeah, yeah but I see that key advantage of Pinterest so easily now because people consume stuff fast, but with TikTok your video can is going to be old, you know, real quick. Like all the social media, pinterest seems like because it's more search engine based it doesn't have to be old.
Speaker 2:Yeah, so that's the other good thing is that longevity. Your content has so much longevity, Like we always say. Like the Pinterest, the lifespan of a pen, it's at least three and a half months, Whereas the lifespan of like a post on Instagram is like 24 hours. I think a real is a little bit longer, maybe like a week Tweets on Twitter is like 17 minutes. That's true. That is true. You have to like, think, like how you know everything has its place. You know, there. I know people who market really well on Twitter. I know people who market very well on Instagram. Same thing for Pinterest and it's like okay.
Speaker 2:But when I think of Pinterest, I'm thinking about my long term strategy. I'm thinking about what this is, what people can find my content for weeks, months and years to come. It's not in any order. If I have like a free offer, I can put most of the free offers on Pinterest. It's not just one link, it's multiple links. There's so much to it and I can send people to all my different pieces of content very easily. You know, when I'm showing them on Instagram. It's more stuff that's happening in my business right now and I'm trying to engage more so that people can see my personality and a little bit of the same thing when I use TikTok is more for the entertainment or edutainment purposes. So very different places. You have to see like what is the purpose, how am I going to use it and what I will success look like for me using this platform.
Speaker 1:Now. Thank you so much. This has been amazing. I feel like every time I talk to you, I learn a little bit more and a little bit more. And I'm like, okay, yeah, do you need to get on Pinterest and let me take some notes and get a plan together for Q1. And, just like you said, I think what I'm going to do for everyone listening I think I want to do what she said and go through content that already exists and figure out what's Pinterest worthy or not, like maybe start there.
Speaker 2:I think my brain is like, okay, let me get the cluster, and then I'm going to make a list and then be like okay, you know one thing a day or something like that. One thing every other day. You sit down and just think Pinterest related, where you're preparing yourself for it for Q1. So that you can kind of go in gradually and then work your way up and not feeling like you have to like, go all in in one week and then, because Pinterest is a long game, it's a long game. You're not going to see results in three to six months, like, or until three to six months. That's what we always tell people. Usually.
Speaker 2:I tell my clients actually, like six to 12 months is really when you will see what your hard work basically, or what we've been putting in for the last three to six months. That's when you're starting seeing it paying off, because, once again, it's a search engine. It has to be optimized, people have to start clicking on it, people have to start seeing it, and I always say but it's long term, so it's not like your content is going anywhere. These are people that's going to find your content for years to come and not just you know right now. So you have to look at it as that, the long game. But most things that take long is because the return is going to be greater.
Speaker 1:Yes, you guys heard it first we're going to Pinterest 2023. Let's get on it. Let's level up our businesses. I really enjoyed you. I enjoyed this conversation. I learned so much, and I'm sure everyone else did as well. And tell us how we can support you, where we can find you. Yeah, yeah.
Speaker 2:So I am at Fresh PRESH Rogers with a D for R-O-D-G-E-R-S on all platforms. So Twitter, not Twitter. I don't even know I'll be on Twitter. I'll tell you Not Twitter, you won't find a business there.
Speaker 2:I think I actually do have a Twitter account, but I don't use it. But Instagram, tiktok and Pinterest, of course, you will find me on all those platforms. So definitely join me on Instagram and TikTok for my Pinterest shenanigans, because that's why you will be able to get to know me and hear me, see me talk about Pinterest things and but also follow me on Pinterest so you can find all of my content at once.
Speaker 1:Yes, I would definitely be following you. I want to learn some more and just see how you're leveraging Pinterest and TikTok. I'm so into TikTok, right now.
Speaker 2:I think TikTok is my new thing, that is really my 2023 and my fourth, my fourth, my fourth Go, so I'm trying to like.
Speaker 2:There's this one app I think it's called I can't remember the name of it but it allows you to repurpose your content easily and I want to get it where I can.
Speaker 2:Just, I've been seeing I don't want to say the name because I don't want to call them out like that but, like I used it and my Instagram, my TikTok stuff didn't do well, but they do have the option to where they can take your content from TikTok or Instagram and then save it to like Google Drive without the watermark.
Speaker 2:And that's really my main thing, because even though I can download a watermark like some like Snap Tick or something like that, right, a little bit of thing is like work that I don't want to do. I'd rather have it all in my like a Google Drive, somewhere that could just quickly pull from and post them up there or have my VA or something somebody do it. But yeah, so my goal is to take all my reels from Instagram and put them on to TikTok this quarter and then see how that does for me in quarter one of 2023. Because I do TikTok a lot for my author business and I love it, but I'm like you know, I work for Pinterest and just give it a go. Also, instagram meet over Mama Me lately because basically they're TikToks.
Speaker 1:Basically, I agree. Look, hold another conversation for another day.
Speaker 2:I'm like oh gosh, like I don't know what's going on.
Speaker 1:It's like okay, I guess y'all.
Speaker 2:Yeah, that's my goal as well, so having fun with it really, though.
Speaker 1:No for sure. So everyone, please go follow her. I will make sure to include the links in the show notes, just so you can get more information and support her. And again, thank you so much for doing this with me and just bringing us into your world and teaching us along the way, so I really appreciate it. Thank you for having me, of course. Thank you for spending some time with us Enjoying the show. Be sure to subscribe and leave us a rating and review Until next time.
